
Primer (1982) #1-6
*phew* First post in this blog series… let’s see if I have everything set up right… Well, the camera seems to work, anyway. I think I need better lighting? I gotta set that up…
Anyway, this is Comico’s first publication. For some reason or another, I thought it was going to be a “showcase”-style series — that is, every issue would be dedicated to one thing, and then it would be spun off into its own series (if “successful”). But it’s not! Instead it’s a normalish anthology series. Most issues are 40 pages long, but with some 32-pagers in between.

But I had the “spin-off” part right — the idea is to feature new characters, and then spin them off into own series. But already by the first series, they’ve decided to start a Slaughterman series, as well as something called Tale Feathers, featuring Az and Skrog. (Which would end up in separate series.)
Perhaps not coincidentally, the creators of Slaughterman, Az and Skrog are the same people who started Comico, so it’s kinda more of a self-publishing effort, in a way. But a stealthy one.

Oh deer. Gerry Grovinco’s Slaughterman looks a bit rough, eh?

But it’s a strange mix of an apparently medieval setting coupled with super-hero tech? (The costume design is perhaps influenced by Dave Cockrum?)
Anyway, the bad guy kidnaps Mrs. Slaughterman, and fights ensue.

We get an explanation for the tech mix, sort of…

And then… suddenly it’s a humour strip?

OK, so they’re leaning into the “find out in #1” thing — at least for Slaughterman.

This didn’t happen, but apparently this is where many of the Comico people came from?
DUCKWORK was a short-lived newspaper “CREATED FOR THE PHILADELPHIA COLLEGE OF ART COMMUNITY” back in the early 1980s. It lasted a handful of issues until the school pulled the plug on the funding.

Next up, we have Az by Phil Lasorda, where… a villain has kidnapped somebody’s sister!? Is this an All Kidnapping All The Time anthology? The setting also seems similar — it’s a sword and sorcery thing with science fiction bits.

But with a twist? This is how it ends.

And there’s t-shirts. With a sown-on cape! Wow! I can’t tell if it’s a joke or not, though.

The vibe of this book is, as you’ve seen, very amateurish, but this thing by Vince Argondezzi has some crackle. Some Kirby Crackle. It’s pretty unreadable, though.

The final of the three original series is introduced — Skrog by Bill Cucinotta. It seems to be a humour strip, but it’s so weirdly told that it can be hard to tell.

Finally, the pitch: You, the reader, can send your comics to Comico, and perhaps they’ll publish them.
Now, this doesn’t mention anything about money. Did they pay contributors to Primer?
But how’s that for a first issue, and as a series concept?
Well, to take the last part first: Anthologies rarely sell. And anthologies that are “New Talent Showcase”-ish — forget about it. But I understand the impulse for doing something like this — it seems like it should work: Readers get to see fresh talent and stuff. But that brings me to the first part of the question:
These comics suck. I’m sorry; I’m trying not to descend into Old Man Shouts At Forty Year Old Comics Written By Teenagers, but these comics are bad. The artwork’s not altogether the worst I’ve seen, but these strips are barely readable. And I survived the Black & White Explosion; I’ve seen some bad comics!
It’s a really inauspicious way to launch a comics publisher, and it’s amazing that they were able to continue. But I assume this is the reason why:

Matt Wagner met them at a comics convention and they offered to publish Grendel, which led to the only Actually Expensive comic I had to buy for this blog series.

Even the cheapest copy I could find came slabbed.

From… “PSA”? I didn’t even know that there was a slabbing company called that…

And man, these slabs are solid!

It took me ten minutes to get this far.

But I finally got it open enough to slide the book out.
The reason it’s so expensive is that this is the first appearance of Grendel. But I find it rather odd that all the actual Grendel issues — both the subsequent three-issue B&W series as well as the forty-issue colour series — can be gotten pretty cheaply. So collectors have just decided upon this being An Item, even if there really isn’t that much demand for Grendel comics in general? There’s so many slabbed copies of this for sale on ebay…
I’m not a collector, so I don’t really get the impulse.

There’s even a homage cover edition that sells for solid money.

Anyway, Gerry Giovinco tells us a bit about his background, and then we’re told that Phil Lasorda, Dennis Lasorda, Gerry Giovinco and Bull Cucinotta (I see a slight theme going on in these names) are all co-publishers.

Issue #2 starts the Victor serial by Andrew Murphy, which continues to run through all subsequent issues. There are no other continuing serials.
It’s more coherent than the pieces in #1, really, so it’s understandable. I’m assuming he’s also in high school, though.

Comico added Grendel to the schedule tout de suite, and now Az and Skrog have been assigned their own features. So Comico now has five regular titles going, which is pretty ambitious.

Jim Alderman’s piece looks interesting graphically — the starkness works.

But this is what’s important — Grendel by Matt Wagner.

And it’s so much better than anything else here, so I’m not surprised that they gave him his own title immediately. From the form factor here, though, I guess Wagner had originally drawn this with a magazine in mind?
Well, I hope all the people collecting slabbed comics are happy with their slabs.

Primer improves a bit with the third issue. Rick McCollumn and Bill Anderson’s thing looks good, at least.

This is credited to Bill Bryan and William Francis Loebs, which is surprising — I mean, that inking looks a bit like Loebs, but the (lack of) storytelling doesn’t. And Loebs was a published artist by this point, right? Or is this a different guy? Not William Messner-Loebs? Perhaps it’s an old piece?

Jim Dever does a strip about… actually, I read this an hour ago, and now I can’t remember. It’s not good, though.

A person writes in to say that Primer is totally awesome, which just goes to show that tastes differ. But more interestingly, Sam Kieth (!) writes in to say that Grendel is good. Wouldn’t Kieth later go on to ink some issues of Mage for Matt Wagner?

And then Matt Wagner takes over as editor! Perhaps things will get better now…

Bill Anderson returns with a little jokey piece.

Bernie and Barb Armata does a headache-inducing science fiction thing. I really don’t mean to be so negative to something probably made by high school kids — the rendering here is pretty good, but it’s just unreadable.

Larry Nadolsky’s thing is better… but the jokes are pretty weak.

Ron Kasman’s pin-up here is the best thing in the issue.
So… Wagner taking over didn’t really help much.

And they’re already launching Mage? I thought that came later…

Max the Hare by Sam Kieth! Well, The Maxx is a rabbit, sort of, so I think this is a sort of prequel to The Maxx, perhaps? Kinda? Sorta?

It’s pretty stylish, but doesn’t really go anywhere.

Will Brown did the pretty good cover, but his artwork here is pretty basic.

This looks pretty OK, but again, it doesn’t go anywhere.

Chris Windle and Alan Mclaughlin’s thing is chaotic, but pretty successful.

The editorial of the final issue doesn’t really intimate that the series has been cancelled…

But it’s printed on better paper, and it has the first appearance of Evangeline by Charles Dixon and Judith Hunt. It’s an actual, proper story and all — perhaps the first to appear in the series?

And the last one. Neil D. Vokes and Rich Rankin’s thing is… what you see above.

I was going to say “that looks a lot like Grass Green”, and then it is! Co-created with Michael Lail.

So they had the stuff for Primer #7 lined up? I think only one issue had a “coming up” page (other than this), which is pretty typical.

Well, that sort of thing happens. (Al Wiesner.)

They’re still asking people to submit things…
Well, that’s it. It was not a good anthology, and I ran out of things to say about it halfway through this post; sorry!
Let’s see whether other people had things to say…
Oh, Gerry Giovinco has blogged about the early days:
It occurred to me that the anthology format had greater potential for us than we had originally planned. Rather than be merely a vehicle to introduce our own feature characters into the Direct Market, the format gave us a venue to feature the works of the many undiscovered talents that we were becoming acquainted with on the convention circuit.
It took me a while to find this — the site is gone now, and finding the right URL on the Wayback Machine took me an hour! Here’s the category page… I guess you have to iterate through various dates in the URL there to get all the posts?
The impact of Primer is still felt in the comics industry today.
Uhm… Oh:
I can tell you that “imitation is the sincerest form of flattery.” Bill and I were both caught blushing when IDW announced that it would be publishing The ACT-I-VATE Primer.
I guess that’s … felt…
Works that were planned to be published in Primer that I am sorry we missed out on were Pain by Bill Cucinotta, Panda Khan by Dave Garcia and a little pre-turtle story by Kevin Eastman and Peter Laird.
Right.
Heh heh:
Our first comic book was a black and white comic titled Primer #1. Historically the reviews on the comic have sucked but it was our first product and at the time we were very proud of our work.
[…]
We sold less than two thousand books but it was enough to cover the printing costs and generate enough interest for Primer #2 which enjoys it’s place in comics history for the first appearance of Matt Wagner’s Grendel.
OK, but here’s some comics news from around that time:
The Comics Journal #84, page #16:
ComiCo Announces Two New Color Comics
ComiCo, a recently created
comics company located in
Pennsylvania, has
announced a radical change
in its publishing plans.
During 1983, the company
started five comic book
titles, Az, Grendel, Skrog,
Slaughterman, and Comico
Primer-the last of which
served to introduce new
characters to the line. All
five were published as black-
and-white comics and sold
for $1.50.
New Color Titles: ComiCo
had originally planned to
convert all but Primer into
color comics, to be printed
at World Color Press in
Sparta along with the other
major comics companies. (It
is a generally accepted fact
that color comics sell better
than black-and-white comic
books or magazines; when
Denis Kitchen converted the
Spirit magazine to a color
comic, he reported dealers
anticipated an immediate
tripling of sales.)
Now, however, ComiCo
has decided to break into the
color comics field via two
entirely new projects:
Evangeline and Mage.
[…]
The Rest of the Books: As
for the rest of ComiCo’s
line, it will indeed transfer to
color comics format next
vear, with the first color
issues appearing in April.
The only two exceptions will
be ComiCo Primer and
Grendel, which will continue
in black-and-white.
Amazing Heroes #37, page #61:
COMICO PRIMER #5
Some of you will recall a short-
lived comic book published by
Charlton, entitled Bullseye.
Each issue showcased the work
of unknown artists and writers,
with offerings ranging from terri-
ble to fairly good. Well, Bullseye
has bitten the dust, but Primer
has stepped in to fill the void.
The main drawback in the
books Comico has released thus
far has been the amateurish look
about them, as though they
were taken directly from an
obscure fanzine out of Podunk,
U.S.A. As such, they have been
ignored by many readers, my-
self included.
But just as a “B” movie can be
enjoyed if you go into it with
lower expectations, so it is with
Comico’s Primer. If you pick it
up knowing that you are going
to see work that is still in its
infancy, you can have fun with
it. And the greatest pleasure in
this type of book is in discover-
ing a raw talent you know may
one day be a star in mainstream
comics.
Issue #5 starts out strong with
a beautifully rendered cover
illustration by Will Brown. It is
very interesting to compare this
with his rather crude art in an
earlier work, “Cyborg-Roc,”
which is presented in this issue.
Andrew Murphy contributes
an ongoing superhero strip
named “Victor.” The art and
story are fairly simplistic, but he
does attempt to have his char-
acters talk and act like people
-people who just happen to be
superheroes.
The finest art comes from
Sam Kieth, in a story entitled
“Max the Hare”; an anthropo-
morphic animal story that is
deadly serious and graphically
violent. Kieth’s talent as an artist
is obvious and I think you will all
become familiar with both his
name and his work in the not-
too-distant future.
Artists Mark Lantz and Matt
Wagner also show potential in a
two-pager entitled “Stealth.”
The final contribution, “Repar-
tee,” is a Fritz the Cat-style bit of
fluff from Chris Windle and Ajay
McLaughlin.
It’s good to have a showcase
like this where new talent,
unrestrained by the Comics
Code, can show us their wares.
The rather steep price ($1.50)
and black-and-white format will
no doubt discourage prospec-
tive buyers, but if you happen
to have a spare buck and a half
rattling around in your pocket,
pick up a copy of Primer. It’s
comics in the rough, but that’s
what makes it fun.

Yeah, sales were bad. I guess they were forsworn — “We’ve vowed never to drop Primer”.
The Comics Journal #79, page #27:
ComiCo News: After releasing
two issues of the company’s
“tutor magazine” Comico
Primer, the new comics
company is planning to release
several new titles, starring the
various characters that
premiered in Primer.
Slaughterman by Gerry
Giovinco and Az by Phil
Lasorda will be appearing in
February; these will be followed
in March by Skrog by Bill
Cucinotta and Bill Anderson
and Grendel by Matt Wagner.
Each of these titles will be 32
black-and-white pages, with
full-color covers.
Comico Primer will continue
as well, with the third issue
slated for March release. In
addition to the usual artists, it
will feature a story by Mike
Hernandez, who has seen a story published in Moon Knight.
Back Issue #125, page #7:
POWERS: What are your thoughts on the early Grendel appearance in Comico Primer
#2 (1982) and the original three-issue run of Grendel (Mar. 1983–Feb. 1984)? In other
words, what did you learn from these energetic first efforts with the character?
WAGNER: Well, as I said, my initial efforts were admittedly crude but also, as you said,
energetic. Of the four premier Comico titles, only Grendel garnered much positive
response, and that’s what eventually led to me getting the chance to develop a color
title for them, which turned out to be Mage (again… a whole ‘nother story). And there’s
an old professional adage in the field that everyone has 100 pages of bad comic art that
they need to poop out first before they get to something credible and at least marginally
professional-looking.
Comics Interview #83, page #7:
PAT: I got that feeling. When did
the final version of GRENDEL really jell
for you?
MATT: First, a little history about me
and Comico:
I originally met the people who
formed Comico while we were in college
at the Philadelphia College of Art. We
used to produce an underground tabloid
called DUCK WORKS, which was full
of school news and duck cartoons. They
dropped out of school to produce
COMICO PRIMER #1, a primitive
black-and-white anthology. They asked
me to do a ten-page story for the
second issue; so I started coming up with
some ideas.
Wizard Magazine #23, page #139:
Miscellaneous independent back
issues from the ’80s continue to come
into their own, due to the popularity
of current hot series and creators.
Books like Cerebus #1 and Comico
Primer #2 (the first Grendel)
continue to be impossible to get.
Meanwhile, Comico Primer #5 is
climbing the charts because it’s the
first Sam Kieth work in comics, as
well as the first Maxx (who’s just a
rabbit in this book. You collectors are
really nuts!)
Indeed!
The Comics Buyer’s Guide #498, page #35:
PRIMER no. 1 and 2
Despite the very professional-
looking ad campaign which
ushered ths new company into
the field, the products seen so
far are little more than semi-pro
stripzines. If you go into reading
them with that in mind, they
come across as pretty damn good
little semi-pro stripzines. If you
have higher expectations, you’re
bound to be disappointed.
Okay, so what i see in these
two issues is like this: a complete
story filled with funny Kirby
swipes (and fairly recent ones,
too) including Jolly Jack himself
as one of the characters (Jack
Pizzano, he’s called); a character
named Spirit which will proba-
bly send Will Eisner to his law-
yers for a polite letter of warning
acter herself is nothing like
tured by the name Spirit, and
that, friends, is a no-no); and the
introduction of Comico’s regular
line-up of characters who have
spun off or will spin off into
their own titles – characters
like Az, Skrog, and Slaugh-
terman.
Perhaps if Comico’s hype
didn’t make ’em sound so all-
fired professional, i wouldn’t feel
this way, but i don’t think
there’s anything here we haven’t
seen before in simi-pro strip-
zines for years — except for the
new, fashionable Japanese ani-
mation influence in the charac-
ter design of Grendel. If the
anatomy were better, the back-
grounds really drawn in instead
of hinted at with black and
white solids, and the inking done
with anything a little subtler
than the heavy line most of the
contributors effect, i would
enjoy these books quite a bit
more.
Now, rather than trashing
them as failed professional
books, let me look at them as
nifty little stripzines put out by
a bunch of enthusiastic fans in
Pennsylvania. Looked at in that
light they are plenty of fun for
the money, about on a par with
Earl Geier’s Bald Ego, Rodney
Schroetter’s The Weirdo and
any of Jacques Boivin’s one-
shots. They are even worth the
buck and a half they cost. But if
“pro” comics are your bag, steer
clear; you’ll wish you’d spent the
money on the latest Marvels,
DCs, Firsts, Eclipses, Pacifics, or
even Americomics instead.
Caveat emptor.
The Slings and Arrows Comic Guide #2, page #516:
Comico PRIMER
Comico: 6 issues 1982-1984
The first Comico title was essentially a fan publication. A
very basic black and white anthology, it introduced Az,
Skrog and Slaughterman, all of whom graduated to their
own titles and disappeared quickly, and Mr Justice, who
never got even that far. If the title is to be remembered it’s
for the first Grendel story in 2 and the first appearance of
The Maxx in 5. Unless you’ve got more money than sense
only Matt Wagner and Sam Kieth completists are advised
to search out the issues in question. Both display early
talent, but Neutro would sparkle amid some of the other
material present.~FP
Anyway, not a lot out there… I guess Primer didn’t get much attention at the time either.