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The Comic Company: Anticipation

What a powerful motivator anticipation is.

When I think of our motto here at CO2 Comics, “Making Comics Because We Want To,” it dawns on me that it is the anticipation of the finished product that excites me the most and stimulates my desire to create comics.

I find that anticipation exists through the entire creative process and is later passed on to the reader. I even thrive on the anticipation of the reader’s reaction to the final work.

A single idea can initiate the anticipation process. The conception of a character or a story line launches the desire to create a comic that allows the character or story to come alive.

Comico Covers

Whether the comic is created by a single person or a production team, the anticipation of the finished product is not complete until the comic is published and enjoyed.

The reader is in a state of anticipation through the whole story. Word-to-word, panel-to-panel, the reader anticipates the development, climax and resolution of the comic’s story.

Satisfied readers continue the anticipation process by immediately desiring the next issue.

When Bill Cucinotta and I were publishers of Comico comics in the 1980’s every new product and innovation was approached with great anticipation on our part.

Primer #1

We couldn’t wait to see our first comic, Primer #1, in print. I remember the excitement of the day it was first delivered in boxes to our studio. It was a proud moment for us but it was only the beginning.

At the time, we were not prepared to anticipate Comico’s future accomplishments like color comics, graphic novels, licensing deals, and the relationships we built with creators and readers.

CO2 Comics has given us a new reason to be in a state of anticipation. Every week we deliver new content to new readers and the popularity of our site is continually growing.

Very soon we will be announcing CO2 Comics’ first print project and the thrill of the anticipation is KILLING us!

Coming Soon

This project will be the single, biggest print project that we have ever attempted. It has been in the works for nearly thirty years and we promise that it will be both huge and historic.

Our anticipation is, that if you love comics as much as we do, you will love what we have in store for you.

So, please, anticipate a big announcement soon, and don’t worry. You will be able to get your copy in plenty of time for Christmas… if you can wait that long.

Making Comics Because I Want To

Gerry Giovinco

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